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How to build Brand value
Susana Oliva
其他書名
Lead culture. Be relevant. Recruit consumers massively.
出版Lid Editorial Mexicana Sa De Cv, 2024-11-14
主題Business & Economics / Marketing / General
ISBN60769989629786076998960
URLhttp://books.google.com.hk/books?id=w-UxEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.