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Companies Are People, Too

其他書名	Discover, Develop, and Grow Your Organization's True Personality
出版	Wiley, 2003-04-25
主題	Business & Economics / GeneralBusiness & Economics / Management
ISBN	04712361019780471236108
URL	http://books.google.com.hk/books?id=w1CpmAEACAAJ&hl=&source=gbs_api

註釋What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.