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A Theoretical and Practical Approach
出版Financial Times Prentice Hall, 2003
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralReference / Consumer Guides
ISBN02736550519780273655053
URLhttp://books.google.com.hk/books?id=w5R_ndnsrhQC&hl=&source=gbs_api
註釋The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands.