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Understanding Strategy in a Week
Bob NortonRay Irving
出版Hodder & Stoughton, 1999
ISBN03407249439780340724941
URLhttp://books.google.com.hk/books?id=w5pUGwAACAAJ&hl=&source=gbs_api
註釋Your step-by-step guide to strategy and its successful implementation. It covers: what strategy is; what leading management thinkers say about strategy; case studies of strategies great and small; developing a strategy in tune with the market; and key elements in turning strategy into action.