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Content Marketing, Engineered
Wendy Covey
其他書名
Build Trust and Convert Buyers with Technical Content
出版Greenleaf Book Group, 2020-05-18
主題Business & Economics / Marketing / General
ISBN16329928689781632992864
URLhttp://books.google.com.hk/books?id=w63jDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

​Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.