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Business, Industrial Marketing and Uncertainty
Jose Maria Merigo
出版Emerald Group Publishing Limited, 2016
ISBN17863556399781786355638
URLhttp://books.google.com.hk/books?id=wBiLAQAACAAJ&hl=&source=gbs_api
註釋Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs -- Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective -- How does word of mouth affect customer satisfaction?