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International marketing strategy : contemporary readings

Isobel. Doole

出版	International Thomson Business Press, 1997
ISBN	04150898599780415089852
URL	http://books.google.com.hk/books?id=wBt_vwEACAAJ&hl=&source=gbs_api

註釋

This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.