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The Broadcast Television Industry

出版	Allyn and Bacon, 1998
主題	Business & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / JournalismPerforming Arts / Television / GeneralPerforming Arts / Television / History & CriticismSocial Science / Media StudiesTechnology & Engineering / Television & Video
ISBN	02051895049780205189502
URL	http://books.google.com.hk/books?id=wIaFAAAAIAAJ&hl=&source=gbs_api

註釋This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite systems as competing distribution systems.The Broadcast Television Industry is a current, comprehensive review of the dominant distributor of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in an increasingly competitive environment. Broadcast and cable television managers and employees.Part of the Allyn & Bacon Series in Mass Communication