"The authenticity of Millennial Marketing stems from the book being written from the experiences of a working young adult. This ‘deep insider information’ is a great supplement to [any] educator, mentor, or corporate professional’s source of references regarding this elusive demographic."

Millennial Marketing: Engage & Retain the Young Adult Consumer Market Part One and Part Two explains to marketers, employers, university recruiters, job recruiters, spiritual advisors, corporate trainers, mentors, and parents how to communicate to young adults using branding and marketing techniques.

With respect to the history that today's young adults lived through (such as 9/11 and the Great Recession)- it features topics such as What Young Adults Buy and Why, What Young Adults Don’t Buy and Why, How to Convince them to Purchase Your Products and Services, and Using Unconventional Communication to Manage Young Adults in the Workplace.

The second phase of the book is about specific tactics that organizational leaders can use to create more effective marketing strategies that appeal to young adults. It does this by pointing out the shortcomings of current marketing and employer tactics while shining a light on what works for those who implement the book’s recommendations.