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Managing Networks in International Business
M. Forsgren
J. Johanson
出版
Routledge
, 2014-02-04
主題
Business & Economics / General
ISBN
1317762479
9781317762478
URL
http://books.google.com.hk/books?id=wLfKAgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.