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Kitsch Study and Chinese Kitsch Market

Jiaqi Ellie Liu

出版	2021
URL	http://books.google.com.hk/books?id=wRPKzgEACAAJ&hl=&source=gbs_api

註釋

"Ellie's thesis is intended to disassemble and refine the most basic element of kitsch--the fundamental reason why everyone is attracted to kitsch: colors, 3D graphics, proportions, scales, and local historical reasons. Combining this with the unique Chinese happiness in the Chinese market. The works analyze the essential reason why people continue to pursue kitsch--the feeling of continuous happiness comes from the happiness shared with others. And use it as new kitsch aesthetic to design. She wants to start a new type of kitsch market. Compared with the original kitsch, which provides short-lived and instant happiness to the public. She not only uses the universal visual aesthetics of kitsch to attract consumers but also brings everyone happiness that can be sustained - Sustainable Kitsch."--Abstract