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E-Insurance
Mark Moore
其他書名
Taking the Insurance Industry Online
出版Financial Times Prentice Hall, 2001
主題Business & Economics / Insurance / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Internet / General
ISBN02736536369780273653639
URLhttp://books.google.com.hk/books?id=wRZLOQAACAAJ&hl=&source=gbs_api
註釋e-Commerce has the power to revolutionise the way the insurance sector does business. However, few companies have fully embraced the opportunities it offers. Those that have done so have gained a significant strategic advantage over their competitors. What is more, with regulations relaxing and new entrants moving into the market, existing companies will have to adapt, innovate or pay the price. e-Business offers enormous potential not only for customer acquisition, retention and management, but also for cutting business operating costs and improving efficiency. e-Insurance: Taking the insurance industry online presents a global overview of the market drivers of e-business across all lines of insurance, detailing winning strategies for a variety of business areas, backed up with case studies. At a time when the industry is undergoing a radical overhaul, this briefing is a must-read - whether you are already committed to conducting business online or starting to review the possibilities for your company. Coverage includes:
  • Building the e-business
  • Successfully blending e-commerce with existing business
  • Managing online relationships
  • Creating brand value
  • Trust and security issues
  • Implementing claims e-notification and tracking
  • "Perspectives from the battlefield" - case studies include Barclays, Cisco, PriceWaterhouseCoopers, Unisys