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International Business: The New Realities

S. Tamer CavusgilHussain RammalSusan Freeman

出版	Pearson Higher Education AU, 2011-12-12
主題	Business & Economics / International / GeneralBusiness & Economics / GeneralBusiness & Economics / Management
ISBN	14860067799781486006779
URL	http://books.google.com.hk/books?id=wTTiBAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋Remarkable change is the new reality of International Business.

The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise.

International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works.

Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter.

Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.

For undergraduate students majoring in international business or post-graduate courses in international business.