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The SAGE Handbook of Marketing Theory

出版	SAGE, 2009
ISBN	14462224549781446222454
URL	http://books.google.com.hk/books?id=wUxFAQAACAAJ&hl=&source=gbs_api

註釋

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.