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Superior Customer Value in the New Economy
Simon AngAlejandro Oliva
其他書名
Concepts and Cases, Second Edition
出版CRC Press, 2004-05-27
主題Business & Economics / Customer RelationsBusiness & Economics / Sales & Selling / General
ISBN02035014979780203501498
URLhttp://books.google.com.hk/books?id=wb_-fmFsGDEC&hl=&source=gbs_api
EBookSAMPLE
註釋Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin