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CIM Coursebook 05/06 Marketing Communications
Chris Fill
出版
Routledge
, 2012-06-25
主題
Business & Economics / General
Business & Economics / Marketing / General
ISBN
1136421521
9781136421525
URL
http://books.google.com.hk/books?id=wfNHbmukXEQC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
Search the Coursebook online for easy access to definitions and key concepts
Access the glossary for a comprehensive list of marketing terms and their meanings
