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The Economics of Electronic Commerce
Andrew B. WhinstonDale O. StahlSoon-Yong Choi
出版Macmillan Technical Pub., 1997
主題Business & Economics / Marketing / GeneralBusiness & Economics / Economics / GeneralBusiness & Economics / E-Commerce / GeneralComputers / Internet / GeneralComputers / Electronic CommerceComputers / Online Services
ISBN15787001409781578700141
URLhttp://books.google.com.hk/books?id=wfW7AAAAIAAJ&hl=&source=gbs_api
註釋"The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved