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Bargain Fever
Mark Ellwood
其他書名
How to Shop in a Discounted World
出版Penguin, 2013-10-17
主題Business & Economics / Consumer BehaviorBusiness & Economics / Industries / RetailingBusiness & Economics / Advertising & Promotion
ISBN11016082269781101608227
URLhttp://books.google.com.hk/books?id=wgyyHMtsefIC&hl=&source=gbs_api
EBookSAMPLE
註釋When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.