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Crisis and Reputation Management in the Digital Age
出版Candid Creation Publishing LLP, 2016
ISBN981098443X9789810984434
URLhttp://books.google.com.hk/books?id=wiWuDAEACAAJ&hl=&source=gbs_api
註釋"In the pitched battle between perception and reality, reality perception always wins. Crisis communication and crisis management are terms often used but rarely fully understood. And in the era of social media, crisis is compounded by the entry of a loud and powerful player: the customer, the audience, or simply, the public. Yes, we have a problem, a big one. Fortunately, "We Have a Problem" is also a solution. Providing much-needed clarity to crisis, this book uses five Singaporean and five international case studies to illustrate crisis communications and management at its worst and at its best. A mind that fights battles in a court of law meets minds that fight battles in the court of public opinion. Together, the four authors dissect well-known Singaporean and international cases, presenting a book of crisis in its varied manifestations. They reveal the most important secrets and strategies used to rescue companies in crisis, and discuss the opportunities lost by those who did not understand the value of speed and sincerity in this digital age"--Back cover