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Environmental Policies and Strategic Communication in Iran
Daniele CalabreseKhalil KalantariFabio SantucciElena Stanghellini
其他書名
The Value of Public Opinion Research in Decisionmaking
出版World Bank Publications, 2008-01-29
主題Political Science / GlobalizationBusiness & Economics / Development / Economic DevelopmentPolitical Science / Public Affairs & Administration
ISBN08213742229780821374221
URLhttp://books.google.com.hk/books?id=wsZRMPvegScC&hl=&source=gbs_api
EBookSAMPLE
註釋Air pollution in Tehran has become a major problem in recent years, due to the geographical position of the town, industries, and traffic. Most private and public vehicles are old and have no emission control systems. The Municipality of Tehran and the Department of Environment have started several actions to reduce pollution, with communication activities being part of their strategy. For better planning, and to make possible the monitoring and evaluation of the communication activities, a baseline study was completed in 2004 using direct interviews of 1,200 Tehran residents. The interviews covered aspects such as experiences, opions, knowledge, and willingness to act. Use of and trust in several information sources and media were also investigated, in order to select the best communication mix for future activities.