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The Media Business for Pioneers

其他書名	How to Attract Advertisers and Media Planners. Focus: North Africa
出版	CreateSpace Independent Publishing Platform, 2014-03-17
主題	Business & Economics / Advertising & Promotion
ISBN	14973143139781497314313
URL	http://books.google.com.hk/books?id=wunNoAEACAAJ&hl=&source=gbs_api

註釋The Media Business for Pioneers is a unique guide for publishers, media owners, marketing experts, media managers and anybody else interested in how the business idea of media production really works.

This book was written with the media producers of post-revolutionary Tunisia, Libya and Egypt in mind.However it is also a hands-on guide useful to all media producers working in developing economies and postconflict countries.

This handbook also emphasizes just how important privately-owned, non-partisan media are to the democraticprocess; it suggests that a more careful look at the long-term financial viability of such newspapers, radio andTV stations and magazines in transitional countries is needed.

An Arabic version of this book will be available soon!

Thomas Koch is one of the publishers of this book and also the major contributor. He is also one of thefounders of Plural Media Services, a media agency which services, trains and works with independent media inconflict and post-conflict zones.

Koch has over 40 years experience in the media business. After working in media planning at GGK Media inDusseldorf and Ted Bates in Frankfurt, he established his own business, thomaskochmedia, in 1987. In 2002,his company merged with Starcom and as tkmStarcom, became the seventh largest media agency in Germany.In 2007, Koch left the business and joined the board of independent media agency, Crossmedia, in Dusseldorf.
In 1995 German business magazine, Capital, named him one of the country's preeminent masterminds of theadvertising industry. In 2004, Media & Marketing Europe listed him as one of the 15 individuals who had mostchanged the European advertising scene. In 2008, he was named Media Person of the Year at the 10thanniversary of the German Media Awards.

And in May 2011, the jury at the SignsAwards awarded him a "signof the times" for his work in conflict and post-conflict zones.

Rainer Schmidt, co-author of this book and conductor of most of the interviews. Worked for BBC World Service, ZEITmagazine, Der Spiegel, Rolling Stone and other media. Published several books.

Other contributors include:
- Werner D'Inka, co-publisher of the Frankfurter Allgemeine Zeitung
- Cordt Schnibben, award-winning journalist at weekly current affairs magazine, Der Spiegel
- Sebastian Turner, chairman of the board at the Dieter von Holtzbrinck Media Group, which owns the leadingGerman newspapers Die Zeit and Tagesspiegel
- Ahmed Dafrawy, sales manager at MEMS Choueiri Group in Egypt
- Nabil Shebani, the managing director of Al Assema TV in Libya
- Fatemah Farag, the founder and director of Welad Elbalad Media Services in Cairo
- Anke Fiedler, communications scientist with MICT in Germany
- Tarek M'Rad, marketing director of Tunisia's business-radio specialist, Express FM.

The book is published by the following organisations:
The Netherlands-based DOEN Foundation, which supports cultural and social initiatives around the globe, thatadvocate for a just and sustainable world and the development of free, creative and caring communities.

The Germany NGO, Media in Corporation and Transition, or MICT, that country's largest private nongovernmental organisation working in the field of media development. Activities focus on the interplay betweenconflict, media coverage and reconciliation in crisis regions.

Plural Media Services, an organisation that develops marketing and business strategies for media houses inemerging markets, organising workshops and professional development as well as business planning. Plural alsospecialises in bringing agencies and media organisations and their customers together in the regions thisorganisation knows best.