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Management Research Methodlogy: Integration of Principles, Medthods and Techniques
K. N. Krishnaswamy
M. Mathirajan
Appa Iyer Sivakumar
出版
Pearson India
, 2016
ISBN
8131767787
9788131767788
URL
http://books.google.com.hk/books?id=wzh8DUZ64NUC&hl=&source=gbs_api
註釋
The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.
