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Advanced Introduction to the Experience Economy
Sundbo, Jon
出版Edward Elgar Publishing, 2021-07-31
主題Business & Economics / Industries / ServiceBusiness & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Marketing / GeneralSocial Science / Anthropology / Cultural & SocialBusiness & Economics / Corporate Governance
ISBN18391038419781839103841
URLhttp://books.google.com.hk/books?id=x3A4EAAAQBAJ&hl=&source=gbs_api
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註釋Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.