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Strategies and Tactics
出版Longman, 1998
主題Business & Economics / Public Relations
ISBN03210154799780321015471
URLhttp://books.google.com.hk/books?id=x59xEmq8zRYC&hl=&source=gbs_api
註釋The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.