登入選單
返回Google圖書搜尋
The Third Screen
Chuck Martin
其他書名
Marketing to Your Customers in a World Gone Mobile
出版Nicholas Brealey Pub., 2011
主題Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / TelemarketingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Electronic Commerce
ISBN18578856439781857885644
URLhttp://books.google.com.hk/books?id=xBzewAEACAAJ&hl=&source=gbs_api
註釋With the first screen the television companies sent ads directly into consumers living rooms, reaching millions with one campaign. The second screen the personal computer increased interaction between companies and consumers and allowed for immediate customer feedback. The third screen the mobile device changes the game in an even more revolutionary way. Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must interact on the customers terms. This book shows you how."