Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena--whether it is self-publishing your own book or providing professional services for others who want to self-publish.

Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more.

• Addresses dramatic game-changers including print-on-demand and ebooks
• Reviews industry player offerings including Ingram and Amazon
• Covers critical marketing tools including author websites and social media marketing
• Features interviews with industry insiders and practicing self-published authors

Plus, a quick-reference guide to every step in the publishing process helps you along your way.