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Industrial Marketing

P. K. Ghosh

出版	Oxford University Press, 2006
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / IndustrialBusiness & Economics / Sales & Selling / General
ISBN	01956779439780195677942
URL	http://books.google.com.hk/books?id=xF90ZeLS7AEC&hl=&source=gbs_api

註釋

Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.