登入
選單
返回
Google圖書搜尋
Template to Write an informal strategic Marketing plan
Arnaud Segla
出版
The Wisemen Council
, 2018-04-10
主題
Business & Economics / Development / Economic Development
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Education
Education / Non-Formal Education
ISBN
2924872022
9782924872024
URL
http://books.google.com.hk/books?id=xGCGDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
INTRODUCTION
The following strategic Marketing plan is an informal plan. It proposes presenting the information of an informal Marketing strategy in the most professional way possible, all while respecting the inherent simplicity of the informal sector. It is used to clear up the key elements of the business’ communication, but especially to guide an entrepreneur that takes into account this type of activity.
The technical level is therefore lesser without leaving silent the inevitable parts of the presentation of a plan, and especially the pertinence of acquired information at operational purposes.
For entrepreneurs in the « formal » sector, it however constitutes a structure of writing such as inspiring with conditions to push the reflection to a satisfactory level of technical justification. Notably, by developing the elements of Mix Marketing. It is suggested to develop a price list and a general policy of the business in the margin of the strategic marketing plan.