登入選單
返回Google圖書搜尋
Market Research and Analysis
MARCUS GONCALVES
其他書名
Methods, Design and Data
出版Walter de Gruyter GmbH & Co KG, 2024-09-03
主題Business & Economics / Marketing / ResearchBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralTechnology & Engineering / GeneralBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / Management
ISBN15015200249781501520020
URLhttp://books.google.com.hk/books?id=xQwZEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.