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Introduction to Electronic Commerce

Efraim TurbanDavid KingJudy Lang

出版	Pearson Education, 2011
主題	Business & Economics / Industries / RetailingBusiness & Economics / E-Commerce / GeneralComputers / Online Services
ISBN	01380101459780138010140
URL	http://books.google.com.hk/books?id=xT8XcAAACAAJ&hl=&source=gbs_api

註釋

For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.