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Introduction to Electronic Commerce
Efraim Turban
David King
Judy Lang
出版
Pearson Education
, 2011
主題
Business & Economics / Industries / Retailing
Business & Economics / E-Commerce / General
Computers / Online Services
ISBN
0138010145
9780138010140
URL
http://books.google.com.hk/books?id=xT8XcAAACAAJ&hl=&source=gbs_api
註釋
For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.