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Proceedings of ICMarkTech 2020
出版Springer Nature, 2021-03-09
主題Technology & Engineering / Engineering (General)Computers / Artificial Intelligence / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / E-Commerce / Online TradingComputers / Computer ScienceTechnology & Engineering / GeneralBusiness & Economics / Sales & Selling / General
ISBN98133418319789813341838
URLhttp://books.google.com.hk/books?id=xYkiEAAAQBAJ&hl=&source=gbs_api
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註釋This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.