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其他書名
Classical and Contemporary Perspectives
出版Utbildningshuset/Studentlitteratur, 2017-08-31
主題Business & Economics / Consumer Behavior
ISBN91441168109789144116815
URLhttp://books.google.com.hk/books?id=xax5tAEACAAJ&hl=&source=gbs_api
註釋This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.