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Top Secrets for Doing Your Own Pr
Gini Graham Scott
出版
iUniverse
, 2010-02
主題
Business & Economics / Marketing / General
Business & Economics / Public Relations
Business & Economics / Sales & Selling / General
ISBN
1450204600
9781450204606
URL
http://books.google.com.hk/books?id=xfFy-dXlQSoC&hl=&source=gbs_api
EBook
SAMPLE
註釋
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics:
- Launching Your PR Campaign
- Ways to Approach the Press
- Creating Your Press Materials
- Using a Website or Blog in Your PR Campaign
- Sending Your Press Materials to the Media
- Doing Follow-Up
- Keeping Track of Your PR
- Getting Your Work Published
- Using E-Books to Promote Your Product or Service
- Creating a Package with Audiobooks And Videos
- Creating and Attending Networking Events
- Using the Social Media
- Assessing Your PR Campaign
- and More...