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Top Secrets for Doing Your Own Pr
Gini Graham Scott
出版iUniverse, 2010-02
主題Business & Economics / Marketing / GeneralBusiness & Economics / Public RelationsBusiness & Economics / Sales & Selling / General
ISBN14502046009781450204606
URLhttp://books.google.com.hk/books?id=xfFy-dXlQSoC&hl=&source=gbs_api
EBookSAMPLE
註釋TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics:
  • - Launching Your PR Campaign
  • - Ways to Approach the Press
  • - Creating Your Press Materials
  • - Using a Website or Blog in Your PR Campaign
  • - Sending Your Press Materials to the Media
  • - Doing Follow-Up
  • - Keeping Track of Your PR
  • - Getting Your Work Published
  • - Using E-Books to Promote Your Product or Service
  • - Creating a Package with Audiobooks And Videos
  • - Creating and Attending Networking Events
  • - Using the Social Media
  • - Assessing Your PR Campaign
  • - and More...