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The Luxury Market in Brazil
C. Diniz
其他書名
Market Opportunities and Potential
出版Springer, 2014-06-12
主題Business & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Production & Operations ManagementSocial Science / Sociology / GeneralBusiness & Economics / International / Economics & TradeBusiness & Economics / Purchasing & BuyingBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Research & DevelopmentSocial Science / Anthropology / Cultural & Social
ISBN113743256X9781137432568
URLhttp://books.google.com.hk/books?id=xk9vBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.