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Gale Encyclopedia of E-commerce

Jane A. Malonis

出版	Gale Group, Thomson Learning, 2002
主題	Business & Economics / Industries / RetailingBusiness & Economics / E-Commerce / General
ISBN	07876574929780787657499
URL	http://books.google.com.hk/books?id=xkYOAQAAMAAJ&hl=&source=gbs_api

註釋

The most comprehensive resource of its kind, the "Gale Encyclopedia of E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. The "Gale Encyclopedia of E-Commerce presents invaluable answers to common questions about Web site development, financing, advertising and more. The set features 470 essays covering topics and terms, profiles of dozens of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce. Additional features include an introductory essay; a timeline of e-commerce developments; a master bibliography; and more.