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International Marketing

Philip R. CateoraJohn L. Graham

出版	McGraw-Hill/Irwin, 2005
主題	Business & Economics / Exports & ImportsBusiness & Economics / International / General
ISBN	00728337189780072833713
URL	http://books.google.com.hk/books?id=xlZaAAAAYAAJ&hl=&source=gbs_api

註釋

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.