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Understanding Consumer Behaviour
J. Paul Peter
出版Irwin, 1996
主題Business & Economics / Consumer Behavior
ISBN02561704879780256170481
URLhttp://books.google.com.hk/books?id=xmL2N1354Y8C&hl=&source=gbs_api
註釋Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.