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Restaurant Profits Through Advertising and Promotion
Tom FeltensteinJoe Lachmuth
其他書名
The Indispensable Plan
出版CBI Publishing Company, 1983
主題Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN08436226289780843622621
URLhttp://books.google.com.hk/books?id=xpvzAAAAMAAJ&hl=&source=gbs_api
註釋Abstract: A restaurant operator can learn the principles and techniques for using neighborhood-restaurant marketing to achieve higher sales volume, greater customer counts, and stronger customer loyalty. The author defines neighborhood-restaurant marketing and describes its advantages. Planning techniques and how to research your market are explained, and 8 steps to determine a restaurant's health are outlined. Also covered are: evaluating your investment, cost-effective advertising, promotional strategies, special events, motivating employees, and special markets such as shopping malls and interstate sites. (as).