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Consumer Behavior
John C. Mowen
出版
Prentice-Hall
, 1995
主題
Business & Economics / Advertising & Promotion
Business & Economics / Consumer Behavior
Business & Economics / Marketing / Research
ISBN
0023846119
9780023846113
URL
http://books.google.com.hk/books?id=xvMJAQAAMAAJ&hl=&source=gbs_api
註釋
The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.