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Consumer Behavior

John C. Mowen

出版	Prentice-Hall, 1995
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / Research
ISBN	00238461199780023846113
URL	http://books.google.com.hk/books?id=xvMJAQAAMAAJ&hl=&source=gbs_api

註釋

The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.