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Effects of Variation in Message Execution on the Learning of Repeated Brand Information
Glenn Wesley Milligan
Paul C. Nutt
Robert E. Burnkrant
Hanumantha Rao Unnava
Martha C. Cooper
Robert W. Backoff
出版
College of Business, Ohio State University
, 1986
URL
http://books.google.com.hk/books?id=y47Y9mjBlaAC&hl=&source=gbs_api