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Essentials of Public Relations Management

Edward J. Lordan

出版	Rowman & Littlefield, 2003
主題	Business & Economics / ManagementBusiness & Economics / Public RelationsLanguage Arts & Disciplines / Handwriting
ISBN	08304159479780830415946
URL	http://books.google.com.hk/books?id=yEo5zcT6ZjgC&hl=&source=gbs_api
EBook	SAMPLE

註釋

For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.