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Marketing Across Cultures
Fons TrompenaarsPeter Woolliams
出版John Wiley & Sons, 2004-09-24
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / GeneralBusiness & Economics / Management
ISBN18411247109781841124711
URLhttp://books.google.com.hk/books?id=yUbNEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.