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International Entrepreneurship: Starting, Developing, and Managing a Global Venture
Robert D. Hisrich
其他書名
Starting, Developing, and Managing a Global Venture
出版SAGE, 2012-01-24
主題Business & Economics / EntrepreneurshipBusiness & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / Small Business
ISBN14522173949781452217390
URLhttp://books.google.com.hk/books?id=ygOkvta8eQgC&hl=&source=gbs_api
EBookSAMPLE
註釋Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture 2eafocuses on the need for every entrepreneur to at least consider entering the global market in todayEs hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area. Key Features Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research In this new edition, I have added new case studies, created new business profiles for each chapter, and updated all suggested reading. The two new case studies explore Mayu LLC and Intelligent Leisure Solutions, and they replace case studies on Mamma Mia, Reliance Industries, Vega Foods, and Fasteners for Retail, which were featured in the previous edition.