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Contemporary Marketing 2006
Louis E. BooneDavid L. Kurtz
出版Cengage South-Western, 2006
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN03243166749780324316674
URLhttp://books.google.com.hk/books?id=ykgMOu21WxYC&hl=&source=gbs_api
註釋CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.