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Corporate Communication

Paul A. Argenti

出版	McGraw-Hill, 2009
主題	Business & Economics / Business Communication / GeneralBusiness & Economics / Management
ISBN	00712761579780071276153
URL	http://books.google.com.hk/books?id=yswlPwAACAAJ&hl=&source=gbs_api

註釋

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.