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Strategic Management and Competitive Advantage
Jay B. BarneyWilliam S. Hesterly
其他書名
Concepts and Cases
出版Prentice Hall, 2010
主題Business & Economics / Strategic PlanningBusiness & Economics / CommerceBusiness & Economics / Industrial Management
ISBN01360945899780136094586
URLhttp://books.google.com.hk/books?id=ytCCPgAACAAJ&hl=&source=gbs_api
註釋Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.