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The Credibility Factor
Lee W. Baker
其他書名
Putting Ethics to Work in Public Relations
出版Business One Irwin, 1993
主題Business & Economics / Business EthicsBusiness & Economics / Public Relations
ISBN15562388519781556238857
URLhttp://books.google.com.hk/books?id=yuIJAQAAMAAJ&hl=&source=gbs_api
註釋The challenge for public relations professionals is to sustain a positive image for their organizations in the midst of any situation. The Credibility Factor gives you the tools to reap the benefits of success and maintain dignity during adversity. With a how-to formula and real-world examples, this guide makes it possible to operate ethically in an environment of unethical temptations. A first step in successful public relations is to improve the image of the industry. Using examples of ethical and unethical activities, Lee Baker shows which methods will develop greater credibility in the field of public relations. You'll also find: Public relations experts' explanations of how they give priority to ethical conduct in their associations with employers and clients. Men and women who have experienced face-to-face confrontations with ethical dilemmas in public relations and how they resolved them. How to spot - and when to speak out in protest against - unethical public relations. The bottom-line payoff for public relations. Not a discussion of ethics, this practical guide is for dealing with ethics and public relations. The Credibility Factor will give you the information you need to establish the ideal ethical values for your organization.