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The Handbook of European Intellectual Property Management
Adam Jolly
其他書名
Developing, Managing and Protecting Your Company's Intellectual Property
出版Kogan Page Publishers, 2012-05-03
主題Business & Economics / International / GeneralBusiness & Economics / ManagementLaw / Intellectual Property / GeneralBusiness & Economics / GeneralBusiness & Economics / Research & DevelopmentLaw / General
ISBN07494675689780749467562
URLhttp://books.google.com.hk/books?id=ywU11-rBiCEC&hl=&source=gbs_api
EBookSAMPLE
註釋When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.