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Economics, Information Systems, and Electronic Commerce: Empirical Research
Robert J. KauffmanPaul P. Tallon
其他書名
Empirical Research
出版Routledge, 2014-12-18
主題Business & Economics / GeneralBusiness & Economics / Economics / MacroeconomicsBusiness & Economics / Economics / GeneralBusiness & Economics / Production & Operations ManagementBusiness & Economics / E-Commerce / General
ISBN131747242X9781317472421
URLhttp://books.google.com.hk/books?id=z1jfBQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing empirical methods and tools to understand the threats, opportunities, risks, and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.