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Why Smart Companies Are Giving Customers More Data
Barbara WixomRonny SchüritzKillian Farrell
出版MIT Sloan Management Review, 2020
URLhttp://books.google.com.hk/books?id=z1rezQEACAAJ&hl=&source=gbs_api
註釋Companies looking for ways to stand out from their competition can offer customers data products that enhance the product or service the customer originally came looking for. This "data wrapping" technique is an innovative option to increase a product's value to the customer - and maximize its profitability